How To Build a Successful Education-Based Business

How To Build a Successful Education-Based Business

The Education, Training and Information Business Owner's Success Plan | taught by Sarah Cordiner (BA Hons Ed & PGCE Ed)

Course description

This in-depth online course is designed to help Course Creators, Edupreneurs, Education and Information-based business owners and training professionals in building a successful education-based business.

If you want to commercialise your expertise by creating education products and services in digital form, face to face, done for you and more - this online course will take you through all of the stages to:

- plan your business model

- plan your products and services offerings

- plan your packages and pricing

- how you will reach your market

and much much more

As a bonus, this course also includes the eCopy of my book 'The Edupreneur's Guide: Commercialise Your Expertise'

This course of over 118 video lectures will take every entrepreneur, whether new or established through the absolute essentials of running and growing a successful business.

I have been in business for over a decade, and in that time I have both failed painfully through making avoidable mistakes due to a simple lack of knowledge, and also seen triumphant successes through implementing the right strategies.

In this course, I have put together everything that wasn't there for me when I first started out.

I have included all of the greatest learning from my formal and informal experiences as a decade-long edupreneur and international education business owner to create 'the course I wish I'd had' when I started  - so that you can take what works for yourself without going through the hard yards like I did.

This course will suit absolute beginners to the business world best, but will also be a highly beneficial refresh, refocus and re-strategise for anyone already in business.

You can find all of the modules and lecture titles in the Course Curriculum over to the left, and if you have any questions about this program please contact Sarah directly on

This course is $497 on its own, or comes included in the Edupreneur's Academy membership for just $47 a month (cancel anytime) subscription.

Sarah Cordiner (BA Hons Ed & PGCE Ed)
Sarah Cordiner (BA Hons Ed & PGCE Ed)

Course Curriculum

Welcome to the Business Development Program
Introduction to the course
Your Mandatory Pre-Course Self-Evaluation
Your Course Schedule & Live Q&A Timetable
Meet your Trainer
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An Introduction To Strategic Business Development
Work ON not IN Your Business
Planning Your Multiple Roles
The Business Growth Journey
What Is Business Development Planning?
When To Conduct Business Development Planning
The 7 Stages Of Business Development
The Bigger Picture Components Of Business Development
4 Ways To Grow Your Business
ACTIVITY: 15 Ways To Triple Your Business
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Your Business Metrics For Growing Profitability
Why Too Many Business Owners Never Achieve Their Dreams
The Critical Calculation: Work For Profit Not Wages
Knowing This Will Ensure You Meet Your Financial Targets
What is Your Customer Lifetime Value?
How To Calculate Your Customer LTV
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Sales and Marketing Fundamentals
The Marketing Cogs
What Is A Sales Funnel?
Marketing Fundamentals
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Branding Fundamentals
What Is Branding?
The Marketing Marriage
What Creates A Brand?
Day To Day Branding In Your Business
Branding Improvement Tips
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Strategic Business Planning For Growth
Getting Clear On Where You’re Going
De-fogging The Glass
ACTIVITY: What are Your Trademarks?
ACTIVITY: The Foundations of Your Business
Business Goals and Objectives
Work Backwards
Plan For Success
Analyse The Plan
Billable vs Admin Hours
Testing Out a Goal
ACTIVITY: Your 12 Month Productivity Plan
KRA’s & KPI’s
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Customer Profiling & Defining Your Target Market For Sales Success
Customer Wants vs Needs - The Difference That Sells
ACTIVITY: Wants and Needs
Where To Cast The Net
Picking The Right Fruit
ACTIVITY: Unpacking Your Customer Profile
Deeper Avatar Unpacking
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Niching For Growth
What Makes A Good Niche?
4 Steps To Niche Within Your Niche For Top Sales
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Perfecting Your Product & Service Offerings
Make More Sales:The Menu Strategy
Maximising Sales With Tiers & Bundles
Create Your Packages: Tired Bundle Examples
ACTIVITY: Perfecting Your Own Profitable Menu
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List Building & Customer Acquisition
Understanding Lead Generation
Your Businesses’ Most Valuable Asset
ACTIVITY: Conduct A List ‘Health Check’
How To Attract (Generate) More Customers
ACTIVITY: Lead Generation
Increasing Customer Acquisition by Understanding the Buyer's Brain
Understanding Your Customer Searches To Get More Business (Google Keywords)
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Building Your List & A Profitable Community
Build More Than Just A List
The 5 Main Types Of Community
10 Benefits of Communities
16 Tips on How To Build Your Own Customer Community
ACTIVITY: Building Your Community
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Growing Your Profits With Email Marketing
Building Your Business & Increasing Sales With Email Marketing
The MUST KNOW Rules Of Email Marketing
Here Is An Email Marketing Campaign Example
How To Use An Email Marketing System To Autopilot Your Growth
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Developing Work Priorities For Business Success (Increasing Productivity & Automation)
Effectiveness vs Efficiency
What is Being Proactive
Reactivity Vs Proactivity
The Question for Staying Focussed
Top strategies for improving your efficiency
Where are you wasting your time
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Using Google to be more productive, automate your tasks and create more time freedom
Using the Google platform
Talk out your business documents!
Sharing and Collaborating on Documents With Others
The Hack for Mass Unsubscribing to Junk Mail
How To Reply To Your Repetitive Emails With One Click (Canned Responses)
Integrating your emails with to-do lists
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